01
Audience and intent
Define who the work is for, what they already believe, and what question your content answers.
/marketing
AI Marketing
Build repeatable AI-assisted content and distribution systems.
Overview
What this track proves.
Marketing
This track is for people who want to understand audience, messaging, search, content, distribution, and measurement. You will use AI to speed up production while learning to judge what is specific, useful, and worth publishing.
Pace
5-8 hrs/week
Prerequisites
Writing and research curiosity. No analytics stack experience required.
Capstone
Campaign kit, content package, or AI-assisted content operating system.
Review
Async feedback on briefs, assets, distribution plan, and measurement notes.
Good fit
This is for you if...
You like writing, positioning, research, audience insight, or growth experiments.
You care about performance but do not want generic AI content.
You want to build campaigns and systems that can be measured.
Outcomes
What you can leave with.
The goal is proof of work, not passive course completion.
Create audience and search-intent briefs for a focused campaign.
Produce a content set with differentiated angle, structure, and CTA.
Build a simple distribution plan and measurement loop.
Report what happened, what changed, and what you would do next.
Optional Anthropic courses when partner access allows. Read the FAQs. Your capstone remains the main credential proof.
Curriculum
The work, in order.
02
Content systems
Use briefs, examples, prompts, and review checklists to produce consistent assets without becoming generic.
03
Distribution
Plan how content reaches people through search, social, community, partnerships, or lifecycle channels.
04
Measurement
Track a small set of useful metrics and turn the result into the next experiment.
Capstone examples
The artifact can take a few shapes.
A search-focused content package with brief, outline, final asset, and measurement plan.
A campaign launch kit with audience, messaging, distribution, and retrospective.
An AI-assisted content operating system with prompts, checklist, and examples.
Builder signal
What Builder-level work looks like.
Builder means you have shipped campaigns where AI improved production speed or personalization and you can show traffic, conversion, or engagement evidence.
Tool access
What you need to start.
The track is designed around accessible tools and clear alternatives. Use this as a practical setup check before applying.
ToolAccessAlternatives and caveats
AI assistant
Required
ChatGPT, Claude, Gemini, or another general AI writing/research tool
Use AI for research, outlines, variants, and critique; final claims need human review.
Publishing or campaign workspace
Required
Docs, Notion, LinkedIn, newsletter tools, CMS drafts, or a static page
Public posting is optional if the capstone includes approved sample assets and a launch plan.
Measurement
Required
Manual tracking, platform analytics, UTM links, Search Console concepts, or Sheets
Simple, honest before/after metrics are enough.
ChatGPT or ClaudeGoogle Search Console conceptsAnalytics basicsNotion or DocsSocial and newsletter tools